Primary DataDigital Banking & Neobanksdb-neo-001
Neobank vs Incumbent — App Engagement Benchmarks
Period: 2023–2025Updated: 2025-09-28CSV · XLSX
Abstract
Monthly active users, session length, and feature-use rates for digital banking apps in Bangladesh, indexed against four leading incumbent bank apps.
Variables
monthbank_idcategorymau_indexavg_session_mintx_per_user
Sources
- CFSBR mystery-user panel
- Public app-store metrics
Data preview
| month | bank_id | category | mau_index | avg_session_min | tx_per_user |
|---|---|---|---|---|---|
| 2025-03 | NB-01 | neobank | 142 | 6.8 | 14.2 |
| 2025-03 | INC-01 | incumbent | 100 | 4.2 | 7.6 |
| 2025-03 | NB-02 | neobank | 118 | 5.9 | 11.4 |
| 2025-03 | INC-02 | incumbent | 92 | 3.8 | 6.9 |
| 2025-03 | INC-03 | incumbent | 84 | 3.4 | 6.1 |
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Cite this dataset
Centre for Fintech & Strategic Business Research (CFSBR). (2025). Neobank vs Incumbent — App Engagement Benchmarks [Data set]. CFSBR Data Bank. https://doi.org/10.67226/cfsbr.db.001