Processed SecondaryDigital Banking & Neobanksdb-cac-002
Digital Banking CAC & Cost-to-Serve Benchmarks
Period: 2021–2024Updated: 2025-07-14CSV · XLSX
Abstract
Estimated customer acquisition cost and per-account cost-to-serve for digital and incumbent banks in Bangladesh, derived from disclosed marketing spend and account-opening volumes.
Variables
yearbank_idcategorycac_bdtcost_to_serve_bdtnew_accounts
Sources
- Annual reports
- DSE filings
- CFSBR estimates
Data preview
| year | bank_id | category | cac_bdt | cost_to_serve_bdt | new_accounts |
|---|---|---|---|---|---|
| 2024 | NB-01 | neobank | 412 | 184 | 286000 |
| 2024 | NB-02 | neobank | 538 | 210 | 142000 |
| 2024 | INC-01 | incumbent | 1820 | 640 | 92000 |
| 2024 | INC-02 | incumbent | 2140 | 712 | 78000 |
| 2023 | NB-01 | neobank | 486 | 198 | 198000 |
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Cite this dataset
Centre for Fintech & Strategic Business Research (CFSBR). (2025). Digital Banking CAC & Cost-to-Serve Benchmarks [Data set]. CFSBR Data Bank. https://doi.org/10.67226/cfsbr.db.002